Webtrends Conference Engages Customers Long Before They Arrive
Webtrends Engage 2009 to feature practical, solution-focused sessions, topics suggested by customers, increased interaction with presenters, hands-on workshops, smaller group sessions and online networking.
PORTLAND, Ore. - Jan. 13, 2009 - Webtrends, a leading provider of web analytics and marketing optimization solutions, has changed the format of its annual customer event to ensure attendees walk away with information and best practices tailored to their unique marketing and business objectives.
Webtrends Engage 2009 takes place April 7-9 at the
Red Rock hotel in Las Vegas. Unlike traditional vendor-driven, sales-oriented customer conferences, Engage 2009 will emphasize:
- Customer participation and direction. Borrowing aspects of the increasingly popular unconference and barcamp models, Webtrends is asking potential attendees what they would like to learn about at the conference through ongoing conversations on social networking venues such as Twitter, Facebook, LinkedIN and on the Engage blog.
- Practical learning. Sessions and workshops will focus on solution-based ways to use analytics to optimize online and offline marketing, generate more revenue and generate new customers and business opportunities.
- Interactive learning environments. Smaller groups sessions, hands-on workshops and Flex gatherings will promote interaction among customers and presenters.
"Engage 2009 is much more than a three-day event in April. It's months of interaction and learning among our customers, employees and partners on our blog and other online networks," said Alex Yoder, CEO of Webtrends said. "The changing analytics landscape and tight economy require a different type of customer conference - one that lets marketers tailor the event to their unique needs, gain relevant insight from presenters and peers and drive greater business value from their marketing investments."
About Webtrends Inc.Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.
For more information, visit:
www.webtrends.com Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
