Super Crunchers Author Demonstrates Power of Data-Driven Marketing at Webtrends Engage '09
Ian Ayres to speak to web analytics and marketing optimization professionals at Webtrends customer conference
PORTLAND, Ore. - Jan. 28, 2009 -
Ian Ayres, best-selling author of
Super Crunchers, will deliver the keynote address at the annual customer conference of
Webtrends, a leading provider of web analytics and marketing optimization solutions.
Webtrends Engage '09 will run April 7- 9 at the Red Rock hotel in Las Vegas.
Ayres, a Yale professor of management and law, will demonstrate how forward-looking businesses, consumers and governments are using predictive insight gained through analysis — or "crunching" — of large databases to gain a competitive advantage. He will also share examples of companies successfully using data to make more accurate and informed marketing optimization choices. Steven D. Levitt, co-author of Freakonomics, called Ayres' book "groundbreaking" and stated "it just may change the way you think."
Ayres' keynote will focus on:
- How to uncover future business trends with randomized experiments
- Practical ways companies can use statistical analysis to solve business problems
- Why they should supplement — or replace — traditional intuition and expert resources with data-driven decision making
"Data-driven decision making requires powerful data analysis solutions like those that Webtrends has pioneered over the past 15 years," Ayres said. "I look forward to introducing Webtrends customers to new ways to put their data to work to super crunch their marketing."
Ayres will also participate at Engage '09 in an open discussion with Murray Gaylord, Vice President of Marketing, NYTimes.com and Vice President of Customer Insights, New York Times Media Group, who has used web channel data to drive decision-making for the past several years. The lively discussion will provide real-world examples and new ways to use web analytics and marketing optimization to improve their businesses.
"To be an effective marketer today it is imperative to combine industry expertise with the powerful data available within a business to make the most accurate decisions possible," said Jascha Kaykas-Wolff, Vice President of Marketing at Webtrends. "Ian's insight, along with the practical lessons and workshops at Engage '09, will help our customers be better marketers — the goal of everything we do here at Webtrends."
In addition to authoring eight books, Ayres contributes to the New York Times' Freakonomics blog, is a columnist for Forbes magazine and has been a commentator on public radio's Marketplace. His research has been featured on PrimeTime Live, Oprah and Good Morning America and in Time and Vogue magazines.
Engage '09 will be Webtrends most educational, interactive and customer-focused conference ever. Attendees will return home with practical, solution-based ways to turn insight from their online data into real improvements in marketing performance, generate more revenue and efficiency throughout their marketing programs and get more out of their Webtrends investment. With an agenda collaboratively developed by Webtrends and its customers, small group sessions, hands-on workshops and numerous one-on-one networking opportunities, Engage '09 will keep attendees at the center of the learning at all times. For more information — or to join the Engage '09 conversation — marketers and web analytics professionals are encouraged to visit the Engage blog or follow the event on Twitter @WTEngage.
About Webtrends Inc.
Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.
For more information, visit:
www.webtrends.com
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