SEM Analyst - Portland


Reference Number
NH10115

About Webtrends Webtrends founded the web analytics industry in 1993. Today, our leadership extends much further, to social media measurement, paid-search optimization and connecting the online and offline data silos scattered throughout organizations. We help Customers turn the data generated by their web site, blogs, online campaigns and enterprise systems into understanding of their customers and, ultimately, business opportunity. Our people and products help Customers answer complicated business questions – rather than disguise incomplete answers in colorful charts and graphs.

Our Ad Director team delivers the industry's most sophisticated Search Engine Marketing (SEM) solution, providing clients with an automated approach to managing their paid search advertising efforts. The Webtrends Ad Director team is currently recruiting an SEM Analyst to continue our legacy of delivering superior customer care and performance results to customers.

What you will do: As a Webtrends SEM Analyst, you will work closely with the Account Management team to develop and expand online marketing campaigns. This is an entry-level position.
You will be called upon for the following primary responsibilities:

  • Research, create and upload keyword lists
  • Write compelling ad copy
  • Implement advanced optimization settings
  • Set up and maintain campaigns across all of the major search networks; Google, Yahoo!, Bing
  • Work directly with internal teams in product development, engineering, marketing and sales to address client needs and requirements, manage a variety of projects and actively participate as a member of a small, highly cohesive and very interdependent team of e-marketing professionals
We offer a unique opportunity to join a truly leading-edge e-marketing solutions company delivering services and products in the extremely fast-paced, rapidly changing, and expanding online advertising market. As a new SEM Analyst, you will be provided extensive training, development and direct mentoring within a team environment. Ad Director is defining the leading edge of paid search advertising technologies, and as an SEM Analyst you will be defining the leading edge of your career.

Who you are:

  • 0-3 years in a business to business (B2B) support environment. Those with backgrounds which include marketing experience, or who have at least a Bachelors degree in marketing, are highly competitive. Experience which includes SEM, paid-search, ppc, online marketing, SEO etc. desired.
  • Highly analytical, demonstrating meticulous attention to detail.
  • Above average communication skills, both written and verbal.
  • Well versed in internet applications, PC applications etc. A passion for technology and curiosity about web2.0 evolution, applications, etc. highly beneficial.
  • Very high drive to succeed in a competitive, fast-paced, cutting edge market. You must be able to adapt quickly, manage without direction, and independently seek answers and solutions.
  • Excel experts are extremely competitive.
  • Bachelor's degree, ideally in Economics, Marketing or a related field.
This position is an individual contributor position.

Working Conditions:

  • This position works in an office environment.
  • This position is located at the company’s Portland, OR office.
  • Incumbent must pass background check.

Position Type:
Full-Time/Regular


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WebTrends is an equal opportunity/affirmative action employer supporting workforce diversity. m/f/d/v.