Webtrends Selects Multi-Channel Marketing Expert to Guide Product Strategy
New VP of products brings 25 years of consumer data, marketing experience to Webtrends
PORTLAND, Ore. - Dec. 8, 2008 - Webtrends Inc., a leading provider of web analytics and online marketing solutions, has appointed veteran marketer Casey Carey as vice president of products. Carey, who will lead the company's worldwide product strategy, has more than 25 years of experience using consumer information and transactional data to drive marketing strategies for global, multi-channel organizations.
"Accurate and actionable data drives marketing effectiveness and overall business growth," Carey said. "I am thrilled to help Webtrends continue advancing the state-of the-art in marketing optimization and provide marketers new and better ways to gain a holistic view of their customers - both online and offline."
Carey comes to Webtrends from Abacus, creators of the world's first and largest cooperative database, where he served as vice president of marketing and later as senior vice president of product management. He was responsible for product and go-to-market strategies designed to improve the marketing effectiveness of catalog, retail and business-to-business merchants. Prior to Abacus, Carey held positions at other top consumer data and marketing companies, including Customer Insight Co., Experian, ROI Direct, MatchLogic and Peak Effects. Carey also speaks about database marketing, campaign management, e-commerce and Internet marketing at industry events and conferences.
"I'm extremely proud of the seasoned executive team we've brought together," said Alex Yoder, Webtrends CEO and president. "Casey's extensive experience in multi-channel campaign management and data integration strategies will further expand Webtrends thought leadership beyond the web to online and offline marketing optimization."
About Webtrends Inc.Webtrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. Webtrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.
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