PORTLAND, OR - May 1, 2008 - WebTrends Inc., a market leader of Web analytics and online marketing solutions, today announced that PsPrint, a leading provider of online printing services, has selected WebTrends Dynamic Search™ to provide management and reporting for their paid search advertising campaigns. WebTrends Dynamic Search enables PsPrint to optimize their campaign strategy and build a better customer experience.
"We chose WebTrends to manage our online paid search advertising because of their advanced optimization bidding strategies and intuitive reporting," said Dave Lessing, VP of Sales & Marketing of PsPrint. "Access to their detailed reporting has sped up our reaction time and increased our efficiency. With a reduction in the time once required to review data and make effective campaign management decisions, WebTrends Dynamic Search gives us more time to focus on fine tuning and maximizing the customer experience."
WebTrends Dynamic Search optimization handles all the heavy-lifting of analyzing, tuning and exercising automatic bidding updates for paid search campaign management, freeing clients to focus on their core business. Through continuous multivariate testing, WebTrends Dynamic Search identifies the optimal keyword combinations to maximize revenue volume using a sophisticated portfolio-based approach. The user interface provides customers with comprehensive and consolidated reporting of their paid search and banner advertising campaigns. With daily reporting updates and near-real-time access to revenue and conversion stream data, customers are able to analyze results quickly and effectively for more detailed and timely decision making.
"Customers who use WebTrends Dynamic Search need a solution that not only provides and consolidates cross-channel reporting but also optimizes their online spend efficiently and effectively," said Dan Stickel, CEO of WebTrends. "We give our customers a solution that is powerful and straightforward. The automation of online advertising campaigns for PsPrint means that they can focus on the results."
About PsPrint LLC.
Since 1990, PsPrint has provided better printing and service to nearly 500,000 small business marketers and graphic designers. PsPrint combines state-of-the-art Internet capabilities and the industry's best printing equipment with experienced print professionals and color specialists to deliver convenient online ordering, consistent color matching, and 99.7% on-time delivery. By offering a 100% customer satisfaction guarantee, PsPrint also stands behind every order, every time. Over 70 top-quality and eco-friendly printed products and related mailing services are available online at www.PsPrint.com.
About WebTrends Inc.
Since 1993, WebTrends has provided the market with Web analytics solutions that help marketers measure and improve websites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.
WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
