PORTLAND, Ore. - Aug. 7, 2008 - WebTrends Inc., a leading provider of web analytics and online marketing solutions, has reduced the time and resources that enterprises must invest to generate and share business insight from their web sites throughout their organizations.

With the release of WebTrends Analytics 8.5 software — the industry's most powerful and flexible analytics platform - multinationals and other large businesses can more easily extend the value of web analytics throughout their organizations around the globe. System administrators can create user rights and manage large numbers of user accounts in multiple languages through new group- and role-based processes. In addition, marketers can easily calculate a web site's key performance indicators (KPIs) and quickly explore Web 2.0 media trends.

The release of WebTrends Analytics 8.5 on-premise software follows the debut of a software-as-a-service (SaaS) format in June. While both formats offer the same features, the on-premise software provides the control and security preferred by some larger organizations. New and enhanced features enable enterprises to:

• Calculate measures on the fly. Enterprises can extend analytics beyond their marketing department's tech-savvy number crunchers. Even the busiest and least analytics-savvy employees can compare results and create new KPIs by dragging and dropping metrics in reports. The new ratios are calculated and added to reports.
• Streamline administration. Administrators can manage the access rights of analytics users on a global scale with new preconfigured profiles and templates. In addition, new roles-based processes provide administrators collections of permissions geared to specific workplace positions.
• Measure Web 2.0 investments. Dynamic reports add standardized tracking and reporting, along with graphic views of results, to WebTrends Analytics existing Web 2.0 media tracking and other capabilities.
• Manage analytics in Asian languages. Japanese and simplified Chinese have been added to the languages in which installation and administration functions can be performed. Additional text and reports throughout the software also have been translated to make it easier for global enterprises to create and share analytics reports in traditional and simplified Chinese, Japanese and Korean.

"WebTrends Analytics 8.5 provides the ease of use necessary to extend web analytics throughout the enterprise, while continuing to raise the bar for flexible, open analytics technology," said WebTrends CEO Dan Stickel. "This release demonstrates WebTrends renewed commitment to providing our long-standing, loyal customers innovative new ways to extend the value of the online marketing industry's most powerful and flexible analytics solution."

Media contact
Barry Parshall, WebTrends Marketing, 503.553.2741

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experience. For more information, visit: www.webtrends.com.

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