Webtrends Strengthens Nordic Presence through Acquisition of Webcontrol
Portland, Oregon - June 15, 2007 - Webtrends Inc., a market leader for web analytics and Marketing Performance Management (MPM) solutions, today announced that it has entered into a definitive agreement to establish a Nordic hub and center of excellence as part of its continued global expansion and growth strategy through the acquisition of Webcontrol, a leading web analytics services company in Stockholm, Sweden.
The acquisition of Webcontrol increases Webtrends presence in the Nordic market to offer localized services including consulting, business analyst services, and training in local languages. Previously, Webcontrol provided consultancy in the Nordic market and has worked with some of the region's largest organizations helping to dramatically improve their marketing performance using Webtrends Marketing Lab™.
Tobias Svensson, former CEO Webcontrol comments, "We are delighted to officially welcome Webtrends to Stockholm, having worked closely with them in serving many of the Nordic region's best-known names. We are excited to be joining the thought-leaders of Webtrends and look forward to delivering Marketing Performance Management solutions that optimize marketing efforts for organizations across the globe."
The Nordic Region has a well earned reputation as early-adopters not just in terms of technology, but also with regard to new initiatives such as Marketing Performance Management (MPM). The new center of excellence will offer expertise, resources and deep vertical knowledge for marketers in the region that employ the Webtrends Marketing Lab suite, including Webtrends Analytics™ for deep marketing performance analytics, Webtrends Marketing Warehouse™ for rich consumer-centric insight and real-time targeting capabilities, and Webtrends Dynamic Search™ for dynamic search optimization.
"The new hub demonstrates Webtrends commitment to the requirements of the highly sophisticated companies that operate in the Nordic region," said Greg Drew, CEO and President, Webtrends. "This team will be instrumental in delivering solutions that help organizations achieve strategic advantage through Webtrends Marketing Lab."
Leading companies in all major vertical sectors throughout the region such as Eriksson, IKEA, King.com, Sony Ericsson, Svenska Spel, TV2, Velux, and Volvo have adopted Webtrends solutions for deep marketing performance analytics and rich consumer-centric insight.
The Webtrends office will be based in Stockholm.
About Webtrends
Webtrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With Webtrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen Webtrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.
About Webcontrol
Webcontrol helps companies optimize their market and web investments. Webcontrol was founded in 2000 and has 1,000 customers in Sweden (previously known under the name of "Analysgruppen" in Nocom Sverige AB). Webcontrol is a supplier of Webtrends solutions in Sweden.
