PORTLAND, Ore., May 2, 2007 - WebTrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today was named a Red Herring 100 North America winner, an award given to the top 100 private technology companies based in North America. The award recipients were announced as part of this week's Red Herring Spring 2007 event in Monterey, Calif., where Greg Drew, WebTrends CEO, will deliver a presentation on the growth of online marketing and the role WebTrends solutions play in optimizing marketing performance for leading companies worldwide.

Red Herring's editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. Now in its tenth year, Red Herring's annual list of top private companies continues to identify new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

For 12 years, WebTrends has helped many of today's largest organizations dramatically improve their marketing results through on-demand and software web analytics solutions. Both Intelligent Enterprise and ClickZ recently acknowledged WebTrends as having the best web analytics in the industry. In addition, WebTrends was recently named the Market Suitability leader by JupiterResearch and received the highest scores for Strategy and Market Presence from independent research firm Forrester Research. Since becoming a private company in May 2005, WebTrends has also expanded its management team with five key executive appointments, and launched a new product family-WebTrends Marketing Lab-including two entirely new solutions: WebTrends Marketing Warehouse to fuel highly targeted relationship marketing initiatives, and WebTrends Dynamic Search for automated paid search campaign optimization.

"It's an honor to be named a Red Herring 100 winner, as it highlights WebTrends business success in providing customers innovative solutions that dramatically improve their business results," said Greg Drew, CEO and president, WebTrends. "In WebTrends history, we've never had as many new solutions that address critical marketing needs in fundamentally new ways as we do today, which has us particularly excited about the future."

"Having received more than 800 submissions, it is clear that we are witnessing a new outburst of creativity," says Joel Dreyfuss, Editor-in-Chief of Red Herring. "With venture capital flowing again, it's exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely the ones to watch."

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.