Webtrends Named Codie Award Finalist for Best On-Demand Platform
Ease of use with Webtrends hosted digital marketing solutions drives faster
PORTLAND, Ore., February 6, 2007 - Webtrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced that it has been recognized as a finalist for Best On-Demand Platform for the 2007 Codie Awards presented by the Software & Information Industry Association (SIIA). Webtrends received this honor for Webtrends Marketing Lab™, its leading product family that offers customizable marketing analytics and real-time targeting solutions for relationship marketing in both on-demand and software options.
"After having won two Codie Awards for Best E-commerce Solution in recent years, it's especially gratifying to see Webtrends acknowledged for its industry-leading on-demand platform," said Greg Drew, CEO and president, Webtrends. "For more than seven years, thousands of companies have relied on the ease of our on-demand solutions, while benefiting from the comprehensive, completely customizable analytics for which Webtrends is known."
In addition to Webtrends Analytics™, the company's flagship solution, Webtrends Marketing Lab includes two new solutions introduced last year that are also available as on-demand solutions-Webtrends Marketing Warehouse™ and Webtrends Dynamic Search™. With this complete solution suite, marketers can instantly prove and improve marketing and web site investments, target customers with highly relevant offers leveraging cross channel visitor-level insight, and automatically optimize paid search keyword portfolios to any business objective.
"The 2007 Codie Finalists represent real winners, even at this stage of the contest," said Ken Wasch, SIIA President. "Competition is fiercer than ever and that makes selection as a Codie Finalist a major achievement. All the companies on this year's list should feel justifiably proud of their recognition."
For the past 22 years, through a unique combination of journalist and peer review, the Codie Awards have identified the best products and services in the industry. This year's finalists were chosen from more than 1,200 nominations, with more than 200 neutral specialists in the trade press, and consulting and education fields, reviewing each entry to ensure that the chosen finalists are best-of-breed solutions. To access a complete list of the 2007 Codie finalists please visit, www.siia.net/codies/2007/finalists.asp.
About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit www.siia.net.
About Webtrends Inc.
Webtrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With Webtrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen Webtrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
