Newest WebTrends Marketing Lab 2 offering delivers powerful merchandising reporting, visitor-based interest and opportunity measurement, and rich retail-focused segmentation
PORTLAND, Ore - September 18, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the availability of WebTrends Visitor Intelligence™ for Commerce, the latest product offering in the WebTrends Marketing Lab 2 solutions suite. Targeted at multi-channel retailers and ecommerce businesses, WebTrends Visitor Intelligence for Commerce enables retail marketers to move beyond aggregate performance metrics based on click-throughs and conversion to marketing intelligence that will increase visitor engagement and drive higher customer lifetime value.
In the September 2007 Forrester Wave™: Web Analytics, Q3 2007 evaluation, WebTrends earned the highest score for Market Presence and was cited as a leader in Current Offering and Strategy. Forrester also wrote that "Overall, WebTrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive power and the ability to customize the platform to meet any special needs that may exist."
With WebTrends Visitor Intelligence for Commerce, retailers will have the power to immediately influence online promotions with drag-and-drop analysis that allows marketers to answer product performance questions on the fly. Retailers can grow incremental sales with affinity analysis to precisely promote products and increase add-on purchases.
WebTrends Visitor Intelligence for Commerce enables retailers to:
- Gain actionable insight by learning shopper patterns, preferences, and purchases and get immediate access to visitor lists to drive targeted marketing based on this insight.
- Get more out of merchandising portfolios by optimizing product placement and on-site promotions based on multi-visit browsing and the buying behaviors of individuals and their web site visits.
- Develop targeted segments by fueling customer targeting strategies with insight derived from lifetime and current online and offline behavior of site visitors.
- Improve content and marketing messages by delivering higher quality product promotions and services to customers based on their demonstrated interactions and interests.
- Optimize organization workflow by shortening decision cycles and build company-wide intelligence about online visitors and sales performance.
"As this market evolves from pure analytics to marketing intelligence, it is imperative that retailers understand visitors' actions and needs so that they can deliver the right combinations of products and services that will increase purchases and customer lifetime value," said Tim Kopp, chief marketing officer, WebTrends. "We are excited to bring retailers a solution that will help them easily identify the most valuable customers and customer segments and deliver effective campaigns that influence action."
About WebTrends Marketing Lab 2
WebTrends Marketing Lab 2 expands on comprehensive web analytics for real-time and operational reporting to offer extensive customer insight and dynamic advertising optimization. Comprised of WebTrends Dynamic Search™ the search marketing solution that leverages True Optimization™ to continuously monitor, measure, and tune the variables impacting the success of paid search advertising; WebTrends Analytics™, powerful collaboration tools and KPI dashboards that deliver insight across organizations to understand and improve how visitors interact with web sites and marketing initiatives; WebTrends Score™, a patented solution that reveals the true value, interests and engagement of visitors; and WebTrends Visitor Intelligence™, a full-featured, multi-dimensional (OLAP) reporting and analysis solution for enterprise organizations that need deeper visitor and marketing intelligence. WebTrends Marketing Warehouse™ is the enabling platform technology that offers an open, enterprise-class relational database that powers the data behind WebTrends Visitor Intelligence and WebTrends Score.
About WebTrends Inc.
Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.
WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
