Webtrends Broadens Leadership in US Financial Services Industry
36 of the top 50 US financial services firms use Webtrends Analytics to optimize web site and marketing initiatives
NEW YORK, NY – May 22, 2006 – Webtrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today at Forrester’s Finance Forum 2006 announced that 72% of the top 50* U.S. financial services firms use Webtrends web analytics solutions to analyze and improve their online initiatives, from optimizing marketing campaigns and growing online account subscriptions, to increasing customer value through targeted relationship marketing, improved cross-selling and more effective partner and employee portals.
In addition to Webtrends leading presence within the top 50 US financial firms, a large number of other financial services organizations have selected or upgraded to Webtrends latest solution in 2006, some of which include AGF, BC Pension, BMO Bank of Montreal, Canada Lands Company, Federal Reserve Bank of New York, Mellon Financial, Novastar Financial, The Student Loans Company and Travelers Express Moneygram.
More financial services firms choose Webtrends analytics over any other solution due to its industry-leading flexibility to support the full range of insight needs, from detecting phishing scams, to monitoring online loan completion performance, to improving online banking usability and adoption. Webtrends award-winning hosted services or software solutions also support industry-leading privacy best practices including the use of the customer’s own first-party cookie or no cookie at all, in addition to offering a visitor tracking opt-out process.
Financial services companies have many industry-specific requirements, metrics and objectives that don’t fit neatly into the commerce-centric view of most web analytics solutions. Webtrends customizable dashboards, sophisticated custom reports engine and full ODBC support, enable financial services firms to customize and integrate web information with other data sources to more holistically monitor the health of their business and more easily answer highly specific questions about what they should do to improve performance.
“Our continued momentum in the financial services industry can be attributed to our intense focus on providing customers complete choice and control, and the most accurate and actionable data in a secure, enterprise-class environment,” said Greg Drew, CEO of Webtrends. “In addition, consulting services that leverage our proven expertise in financial services and many other vertical markets continue to be in strong demand by firms seeking to accelerate the performance of their web initiatives.”
* Top 50 ranking of financial services firms based on revenues, Insurance Information Institute, 2005, http://www.financialservicesfacts.org/financial2/today/leadingcos/
About Webtrends
As the acknowledged global web analytics market leader for more than twelve years, Webtrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, Webtrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With Webtrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on Webtrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, Webtrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.Webtrends.com.
Webtrends, Webtrends On Demand, Webtrends Analytics, Webtrends Marketing Lab, and Webtrends Marketing Warehouse are trademarks or registered trademarks of Webtrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners
