WebTrends chosen as Microsoft.com’s web analytics solution for integrated reporting
PORTLAND, Ore - June 5, 2006 - WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced that Microsoft (NASDAQ: MSFT) has chosen WebTrends®
On Demand as its web analytics solution.
Between May and December of 2005 Microsoft.com launched a search for a third-party web analytics solution, evaluating a number of vendors to replace a variety of solutions in use throughout its organization. The goal of this effort was to select a solution that would offer enhanced reporting functionality and consistent metrics across functional groups within Microsoft.
WebTrends and its primary competitors were selected for extensive proof-of-concept evaluations, which included an examination of company viability, reporting accuracy and flexibility, implementation time and costs, as well as training and support. The ease with which end-users could use the solution to produce the needed insights was also a critical selection factor, which was evaluated by gauging their ability to complete a series of exercises corresponding to functionality they deemed as important. WebTrends was found to be the best choice for Microsoft, scoring high in a number of scenarios involving usability, geographical segmentation and site summary reporting.
"The metrics framework and high degree of reporting flexibility WebTrends provides will offer Microsoft both consistent metrics to compare initiatives across our various groups and the ability for departments to dig deep with highly customized metrics and adhoc queries to answer their specific questions," said John Frederiksen, General Manager, Microsoft.com. "WebTrends was also unique in its ability to offer an enterprise-class hosted service that could meet our tremendous scaling requirements, as well as providing an installed software product which offers us greater long-term flexibility to easily utilize web analytics information within our broader business intelligence strategies."
"The investments we've made in developing and delivering enterprise-class, scalable web analytics that help companies prove and improve their marketing investments is clearly providing WebTrends advantages recognized by the most rigorous and sophisticated companies on the Web," said Greg Drew, CEO and president, WebTrends Inc. "We're excited to partner with Microsoft to allow them to consistently measure and improve performance across all of their brands and online properties."
About WebTrends Inc.
As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.
WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.