Ryanair Selects Webtrends On Demand to Optimise Online Travel Bookings for Europe’s Largest Low Fares Airline
LONDON, 13 December 2005 - Ryanair, Europe's largest low fares airline, has brought on-board Webtrends Inc., the global web analytics leader, to enable it to have a complete understanding of visitor activity across all of its 19 different language web sites.
As the most searched travel web site in Europe with over 27 million passengers choosing to fly with the low-cost airline during 2004, Ryanair has selected Webtrends® On Demand to analyze web site visitor behaviour. Webtrends 7 On Demand was the only web analytics solution evaluated that would provide the comprehensive analysis Ryanair needed given the complexity of having the most routes and the broadest range of languages of any low fares airline online.
As the world leader in online travel bookings, Ryanair will be able to identify web visitor trends across its European sites and utilise the in-depth reporting provided by Webtrends On Demand. This is crucial to advertisers who need an understanding of the habits and preferences of each country's web users in order to target campaigns more effectively.
"With 98% of our flight bookings being made over the Internet, analysing web site and visitor behaviour is increasingly important," said Santina Doherty, head of advertising and ancillary revenue, Ryanair. "As we need to have a clear understanding of our web visitors, a key benefit of working with Webtrends On Demand is the accurate and actionable management reports which enable us to make informed decisions quickly-a must-have in our fast-moving industry sector."
Webtrends SmartView™ is also an essential tool for Ryanair, making it easy to evaluate page real estate to optimise link prominence, content effectiveness and improve page conversion. With Webtrends SmartView, Ryanair can evaluate the popularity of each individual page link with click-through, path, conversion metrics, as well as visitor segment behaviour, superimposed directly on the page being viewed.
"Increasingly the web is the first port of call for people looking to book flights and holidays," said Nick Sharp, vice president and general manager, Webtrends EMEA. "As a result competition is stiff within this sector and insight into web visitors and their needs is vital in order to stay ahead of the game. With Webtrends On Demand, Ryanair can measure its web site visitor behaviour and utilise accurate reporting to identify which areas entice visitors and which need optimisation."
About Ryanair
Ryanair was Europe's original low fares airline and is still Europe's largest low fares carrier. In the current year Ryanair will carry over 35m. passengers on 267 low fare routes across 21 European countries. Ryanair has 15 European bases and a fleet of over 100 brand new Boeing 737-800 aircraft, with firm orders for a further 125 new aircraft, which will be delivered over the next seven years. These additional aircraft will allow Ryanair to double in size to over 70m. passengers per year by 2012. Ryanair currently employs a team of 3000 people.
About Webtrends
Thousands of web-smart organisations worldwide, including more than half of the Fortune and Global 500, rely on Webtrends to improve their web site conversions and optimise their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, Webtrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, Webtrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.Webtrends.com.
Webtrends and Webtrends On Demand are trademarks or registered trademarks of Webtrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
Media Contacts
Cherry Giles/Thomas Flisher, Octopus Communications, 01753 672 755,
webtrends@octopuscomms.net
