 |
The Ideal Web Analytics Tool
"A [message board] poster was commenting on the recent announcement from WebTrends about the ability in the latest release to be able to access the data via a standard ODBC connection. A poster made the comment that "the real 'value' in a Web analytics solution is the data collection (tags) and storage/processing (data warehouse)" rather than in the reporting interface. I must say I agree.
...As the needs of an organization move beyond the requirement to simply report on Web data and be able to integrate it and analyse it in different ways, the differences between the various systems on the market become greater. ...My perfect Web analytics system wouldn't be one that could do everything for me. It would be one that would allow me to have fast, reliable access to my core data on the site and also allow me to easily and cheaply access and extract data in different formats." |
|
|
 |
...those giant, muscle-straining strides that take innovators off the well-trod path and drop them miles away on a different road where no one else is. From our point of view this is what WebTrends has done with this new release. And what I’m certain is that WebTrends is not going to stop here. WebTrends is releasing more and more clever features and it provides real answers to business critical questions that all marketers should be asking themselves. |
|
|
 |
WebTrends Marketing Lab continues the genesis of analytics in shifting the focus from broadly-aimed campaigns based on general website usage to a more discrete relationship based on the specifics of individual visits to a site. -WebProNews
I took in a demonstration given by WebTrends for their Marketing Lab product. It's as vastly different from the earliest incarnations of their product that I have used as Yahoo's revamped portal is from its days as a two-person driven directory of websites. -WebProNews |
|
|
|
The aim is to let users dig deeper into visitor-level data, and tie it in with both on- and offline customer actions. …by combining Web site behavior and predictive attributes such as recency, frequency and lifetime value to nail down user "intent," marketers can create campaigns tailored to the needs, motivations and objections of each segment. -ClickZ
According to a recent JupiterResearch survey, e-mails targeted in this manner, based on Web site clickstream data, generate three to nine times the revenue as broadcast e-mails. -ClickZ |
|
|
 |
WebTrends expands beyond web site analytics into marketing performance measurement…to help businesses measure and improve the effectiveness of online direct marketing campaigns - InformationWeek |
|
|
 |
Firms get better online marketing analysis. Web analytics firm WebTrends launches major new upgrade to flagship analytics product - IT Week |
|
|
 |
Marketers' requirements for analytics tools have become expansive, and the capabilities of those tools have expanded to accommodate. …WebTrends Marketing Warehouse is designed to extend the analytics technology beyond analyzing site traffic and sales performance to pinpointing the behavior of individual customers on the Web site. - Web Host Industry Review |
|
|
 |
Based on the company's WebTrends Analytics 8, WebTrends Marketing Lab enables clients to better monitor customer metrics and determine opportunistic and corrective actions to take.
- iMediaConnection |
|
|
 |
As an industry, we've spent a whole lot of time talking about conversion rate, but that only accounts for 5 percent of users. The remaining 95 percent has been an anonymous group of visitors. Marketers need to begin to segment that 95 percent
-MarketingVox |
|
|
 |
The resulting Performance Dashboards available in WebTrends Analytics 8 and WebTrends Marketing Warehouse at no additional cost…integrate interactive visual analytics from Crystal Xcelsius -TMCnet |
