At Webtrends, we love numbers.
We respect the unambiguous answers numbers provide, whether we're reviewing a profit/loss statement or stepping on the bathroom scale in the morning.
We stand in awe of their power to summarize even the most confusing or convoluted stories, whether we're skimming the back page of an inch-thick annual report or checking the scoreboard when we arrive late at a big game.
But our love of numbers hasn't blinded us to their limitations, their ability to sometimes obscure the truth when viewed in isolation or used incorrectly. That's why we founded the web analytics industry in 1993: To help organizations like yours uncover the truth within the numbers generated by your web site and other business systems.
At Webtrends, we love numbers so much we've set them free. We maintain the only enterprise analytics platform that provides customers unfettered access to their data - and we never charge them extra when they do so.
We know we are not the only ones who can reveal the power of numbers. That's one reason we use standards-based methods for combining data across disparate corporate data silos. These methods make it easier for virtually any other data-cruncher to access, analyze and create value in new ways with our customers' numbers.
We call our approach
Open Exchange.
At Webtrends, our customers have a number: 1. Their success always comes first. This is one reason we're still around — and still an analytics industry leader — after 15 years, while many of our early competitors are long gone.
We provide powerful tools and expert guidance to help our customers capture and analyze their web site numbers, and unite them with the numbers generated by their call centers, their retail outlets and warehouses. We help them turn these numbers into understanding — the understanding they need to turn their business objectives into realities.
And we do all of these things better than anyone else, which, by the way, is the other reason we're still around.
